What is Proximity?
Scott Witwer2017-11-18T16:00:17+00:00The Gestalt principle of grouping that states items that are placed close together tend to be perceived as belonging together.
What is Presentation Design?
Scott Witwer2017-11-18T15:59:58+00:00A term given to a set of design areas that focuses on the presentation of information, as opposed to its information value. Presentation topics include layout, color management, graphics and typography. The value of the term "presentation design" is relative; i.e., it is intended to differentiate these topics from other topics for purposes of evaluation and [...]
What is a Persona?
Scott Witwer2017-11-18T15:59:06+00:00Detailed examples of potential end-users that represent a specific target audience type. Personas help developers think in terms of users by providing a concrete characterization of them and how they might use the site. Especially helpful when there are no current users of the Web site.
What are Page Types?
Scott Witwer2017-11-18T15:58:45+00:00A term used to refer to a set of page components that together form a page designed to solve a specific user need (e.g., a “search and results” page allow a user to query a database and review the results of the query). Page types form the basis of an effective Web standard.
What is Page Flow?
Scott Witwer2017-11-18T15:58:12+00:00Refers to the arrangement of elements on a page that suggests a hierarchy or sequence.
What is Navigation Design?
Scott Witwer2017-11-18T15:57:50+00:00Based on task design and information architecture definitions developed in conceptual design, navigation design marks the first "formal" step of design. It includes the development of wireframes and graphical mockups to test site structure and visual direction. A set of core navigation pages are designed, tested and iterated during this stage to ensure the user interface [...]
What is Moderated usability testing?
Scott Witwer2017-11-18T15:57:14+00:00Each participant interacts with a Web site from his or her location with a computer. A facilitator provides instructions and information about tasks to be performed. A facilitator observes and participates as needed during the entire test. The moderator and participant usually talk to each other by phone during the test. Often many remote observers can [...]
What is a User Mental Model?
Scott Witwer2017-11-18T15:56:52+00:00An internal representation of one’s environment. Users form mental maps to help them navigate in space.
What is Memorability?
Scott Witwer2017-11-18T15:56:02+00:00A usability metric which measures how easy it is to remember how to use an application or interface after a period of non-use. Memorability metrics assume that users have used the interface successfully before.
What are Lo-Fi Prototypes?
Scott Witwer2017-11-18T15:55:43+00:00Paper, PowerPoint or other non-interactive mockups of an interface developed early in design. Useful for evaluating the effectiveness of the navigation infrastructure and labels.